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Pakuwon's Strategy to Liven Up the Mall

by Ananda Widhia Putri, 11-02-2018

Changes in lifestyle and consumer behavior when shopping make the mall has decreased sales, even abandoned consumers. Old malls conventional concept that only provides space for sale is certainly marginalized because consumers want the mall as well as a place of recreation.

This fact is read from the results of BCA Securities research recently. Mentioned, long-standing shopping centers such as Metro Pasar Baru and Taman Mall Palem experienced the largest transaction decline in the first half of 2017. Meanwhile, there is an increase in transactions at new malls as it offers various facilities such as fitness center, entertainment venue, and even hotels.